X Trademark Dispute: Fight for Control of X Symbol Begins

Elon Musk’s decision to rename Twitter as X may have some consequences as an ad agency has filed a lawsuit against X for trademark infringement. X Social Media LLC, a Florida advertising firm, claims that Twitter’s rebranding has confused their customers and affected their revenue. The ad agency argues that X Corp., the company that owns Twitter, is using the “X” mark in ways that have caused significant harm to X Social Media. The agency has owned the trademark “X SOCIAL MEDIA” since 2016 and believes that X Corp.’s actions will continue to negatively impact them and consumers. Additionally, X Corp. is accused of violating the Florida Deceptive and Unfair Trade Practices Act by using the trademark X logo in its advertising campaigns and rebranding efforts.

This lawsuit could be the beginning of a lengthy legal battle involving the X trademark. Microsoft has held a trademark on the X mark since 2003 in connection with their Xbox gaming consoles. Meta, X’s competitor, also possesses a trademark for the X mark for one of their social media subsidiaries. Various companies have expressed concerns about Mr. Musk’s renaming of Twitter, which may contribute to potential legal disputes regarding the fate of the X trademark.

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