Meta’s “Twitter Killer” is lastly accessible in Europe.

Threads, Meta’s fledgling social media competitor to X, launched in European Union international locations Thursday.

Some European customers have been eagerly awaiting Threads touchdown abroad. Meta teased the beginning earlier within the week with a countdown timer on the EU model of Threads’ web site.

Meta, the Fb proprietor, introduced when it launched Threads in July that it was holding up on spreading to the EU as a result of issues it couldn’t meet the area’s strict regulatory necessities.

The European launch is probably going to usher in a deluge of customers for the brand new social media web site, which has been struggling to maintain an energetic person base.

Threads’ barebones state firstly disenchanted many customers. Even customers wanting to change from X to Threads lamented the shortage of an internet model at launch.

Since July, Threads has carried out an internet model and added modifications to go looking performance and subject tags. The platform has even began to outpace X with downloads from app shops.